Rebuild Initiative

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Rebuild Initiative
Rebuild.png

Type Physical/Digital Mailing campaign
Owner None
Status Ongoing

The Rebuild Initiative is a project intended to establish better connections between gamers, developers and publishers. It is one which will be continually achieved through an extensive letter-writing campaign, with the three primary goals.

1. Circumventing the gatekeeper dynamic presented by the current form of games journalism, while allowing parties relevant to the industry and medium to communicate about such openly between each other without fear of reprisal.

2. Fostering more open lines of communication between developers, the companies they work for and the consumers of their products (gamers,) to ensure more positive industrial and artistic environments for the video games industry to thrive in.

3. Obligating game industry journalists and publications to focus more on the reporting upon of industrial and medium developments in respect to gaming and industrial realities, rather than using such as a platform to advance non-game related political or social ideologies.

While most projects are focused on dismantling the current system, the Rebuild Initiative seeks reform across the gaming market and to renew the relationship between gamers and developers.

The main recipients of this project are the Entertainment Software Association (ESA), the Electronic Merchants Association (EMA), along with various developers and publishers, from AAA to Indies. This is a blanket operation that should reach every corner of the industry regardless of their scope and influence.


Participation

Letters

E-mails have been effective for other operations, like Disrespectful Nod, however the Rebuild Initiate will focus on having people send physical letters to developers and publishers. There main reason for the push for physical mail is that in this age of digital media, a well thought out, hand written letter is worth 100,000 e-mails

When writing your letters, make sure to go over these key points:

1. Talk about your experiences, how gaming has affected you personally and what it means to you.

2. Express solidarity with the developers, whether they are indie or corporate, who feel separated from gamers due to the overzealous and agenda driven nature of many game journalists.

3. Highlight, if any, your experiences with modern game journalists and the impact their work has had on you, whether personal or merely by way of their statements, publications and promoted stances on the video games industry.

Game Photos

Consider taking pictures of your consoles and games, and/or screenshot your Steam purchases with the steam calculator. and including them with your letters, or tweeting them to #RebuildInitiative.

Other Notes

• While e-mails will not have as large an impact as hand written letters, they are not discouraged from being sent either.

• Be sure to take pictures of your hand written letters and tweet them to #RebuildInitiative as a way to encourage others to take part in this project.

Objectives

  • The overall goal of Rebuild Initiative is to rebuild the relationship between the consumer and business which has been strained greatly over the past few years. This has been further exacerbated by a news media which instead of acting as mediators and reporters, have declared themselves self-appointed gate keepers of information and in some cases, the moral authorities who govern the industry.
  • The Rebuild Initiative, through its outreach and message, seeks to correct these issues, and more importantly, be the first step to allow developers and publishers to speak out on the current state of the industry at a time when many feel they cannot due to pressure, both external and internal.
  • The Rebuild Initiative is not an end unto itself, but a means to achieve such and help renew trust and communication between the creators of the games we love and the gamers who sustain their work.

Contact Information

Corporate Contacts

Contact information gathered here.

Name Email Address Source
Bandai Namco support@bandainamcogames.com 1740 Technology Drive, Suite 600, San Jose, CA 95110 U.S.A. Source
Bethesda Softworks LLC info@bethsoft.com 1370 Piccard Drive Suite 120 Rockville, MD 20850 U.S.A. Source
Capcom feedback@capcom.com 800 Concar Drive, Suite 300, San Mateo, CA 94402-2649 U.S.A. Source
Creative Assembly (SEGA) Contact Spire Court, Albion Way, Horsham, West Sussex, RH12 1JW U.K. Source
Criterion Games (EA) mailbag@criteriongames.com Onslow House, Onslow St, Guildford, GU1 4TN U.K. Source
Electronic Arts 7700 Palmer Lane Building C Suite 200 Austin, TX 78729 U.S.A. Source
Electronic Arts Swiss SARL Place du Molard, 8 1204 Genève Switzerland Source
Entertainment Software Association esa@theesa.com 575 7th Street, NW Suite 300 Washington , DC 20004 U.S.A. Source
Entertainment Merchants Association entmerch.org/contact-us.html 16530 Ventura Boulevard Suite 400 Encino, CA 91436-4551 U.S.A. Source
Evolution Studios (Sony) contactus@evos.net 2 Kings Court, Manor Farm Rd, Runcorn, WA7 1HR U.K. Source
Kalypso Media info@kalypsomedia.com Wilhelm-Leuschner-Str. 11-13, D-67547 Worms, Germany Source
Lionhead Studios (Microsoft) lhfanml@microsoft.com 1 Occam Court, Surrey Research Park, Guildford, Surrey, GU2 7HJ U.K. Source
Microsoft Corporation, ATTN: Customer Service studios@microsoft.com One Microsoft Way Redmond, WA 98052 U.S.A. Source
Nintendo of America Inc. nintendo@noa.nintendo.com P.O. Box 957 Redmond, WA 98073-0957 U.S.A. Source
Relic Entertainment (SEGA) info@relic.com #400 - 1040 Hamilton Street, Vancouver, BC V6B 2R9 Canada Source
SEGA of America, Inc. 350 Rhode Island Street Suite 400 San Francisco, CA 94103 U.S.A. Source
SEGA Europe, Ltd. 27 Great West Road Brentford, Middlesex, TW8 9BW U.K. Source
Sony Corporation of America 550 Madison Avenue New York, NY 10022 U.S.A. Source
Sony Europe Limited Contact Source
Sumo Digital info@sumo-digital.com 32 Jessops Riverside, 800 Brightside Lane, Sheffield, S9 2RX U.K. Source
Take-Two Interactive Software, Inc.,ATTN: Customer Service Contact 622 Broadway New York, NY 10012 U.S.A. Source
Ubisoft NCSA HQ 625 Third Street San Francisco, CA 94107 U.S.A. Source
Ubisoft Worldwide HQ 28 rue Armand Carrel 93108 Montreuil-sous-Bois France Source


See Also

Operation Disrespectful Nod
Operation Baby Seal
Operation UV

Rebuild Initiative Gallery